Prof. Pradyanand Mishra
Assistant Professor-Marketing
Sri. Pradnyanand D. Mishra
Handphone: 9886 747947 Email: pnand.m@gmail.com
Working Highlights:
Presently working with GBS Hubli
Previously, visiting Faculty @ AIMS IBS Bengaluru
Submitted Phd Thesis in Marketing stream @ Rayalaseema University Kurnool.
Worked as a Principal at KLE BBA & BCA College Dharwad. 2015-18
Made the College Standalone KLE BBA & BCA College Dharwad 2015
Started BCA wing @KLE Sri Mrityunjaya College 2013
Joined as a lecturer & started BBA wing @ KLE Sri Mrityunjaya College 2011
Teaching Assignments: As a visiting faculty: August 09 – April 11
Corporate Experience May 2007- Sept 2008
Other assignments handled in academics:
Project guidance for MBA students
UG level paper setting & evaluation @ KUD
Branding & development of in house activities – Ananya, Abhyudaya, JOBdari, Jashn-eAzadi, Online branding and advertisement on Google, FB & Instagram
Teaching/ Administrative
Assignment:
Worked as a Principal with KLE College of BBA & BCA, Since August 2015 – June 2018
Key Responsibilities:
Administration, Teaching marketing & general management subjects
Meeting PU college principals and arranging seminars for BBA & BCA program
Responsible for marketing and promotional activities
Earlier Teaching Assignments: As a visiting faculty: August 09 – April 11
WLC PGDM college Hubballi
DBHPS BBA & BCA college Dharwad
Rajiv Gandhi BBA & BCA college Dharwad
Corporate Experience
Eternalite Advertising, Bengaluru as Account Manager from April 08-Sept 08
Key Responsibilities:
Centered with client meet & brief writing
Media planning – advertisement and promotional planning for clients
Product Launch- Magzine – India Insight
Kotak Securties, Hubballi as Marketing Officer from May 07 – Jan 08
Key Responsibilities:
Launch of financial products in Hubbali
Dealing with the customers and dealers for profit maximization
Planning regular financial awareness programs by mass counselling
Synergy Consultants & Trainers, Huballi as Marketing Trainee from Aug03 – April 05
Key Responsibilities:
Assisted in managing the branch operations
Participated in launching of different programs of the institute
Academic Highlights:
Submitted Phd with Rayalaseema University Kurnool Andhra Pradesh
Mphil with PRIST University Thanjovur Tamilnadu
MBA (Marketing)–KLE IMSR, affiliated to Karnatak University Dharwad
Bcom–CSI College, affiliated to Karnatak University Dharwad
PUC – JSS College Dharwad
SSLC – Basel Mission English Medium High School Dharwad
Personality:
A highly self motivated person
Interested in learning newer technology & skills
Team oriented with strong relationship building capabilities
- Conferences & Papers:
Published a paper in International Journal of Research Publication and Reviews on “Major
Insights, Value Orientation on revolution of Retail Industry in Current Context from
Perspective of retail 1.0 to Retail 4.0” - Attended a Faculty Development Training Program on “Leveraging Unlimited Potential of
Faculties in Digital Age” by London School of Digital Business, UK - Published a paper in International Journals of Humanities, Law and Social Science on
“Challenges, opportunities and vital significant insights on Bridging the digital divide in
0Indian context” - Attended a Faculty Development Program by London School of Digital Business UK, on
“Leveraging unlimited potential of faculties in Digital Age” - Published a paper in International Journal of Latest Engineering and Management Research
on ” A study on significant aspects of big data analytics and internet of things with special
reference to governance, development & sustainability measures and avenues in present context” - Presented & published a paper “A CONCEPTUAL STUDY ON TECHNOLOGY DRIVEN RETAIL
JEWELLERY INDUSTRY IN INDIA” - Presented & published a paper “BUYERS PERCEPTION TOWARDS GOLD JEWELLERY ON SELECT”
- Presented & published a paper on “Leadership & Ethical organization” at the national
conference held in Jain College Belgaum - Presented a paper on “Depriciation of Indian Rupee” at the UGC sponsored national
conference held in GH College Haveri - Presented a paper on “FDI in Retail” at UGC sponsored national conference held in CSI
College Dharwad - Publication of an International paper in Asia Pacific Journal of research on “Reengineering
of Indian Economy” held at ShirdiSai Engineering College Bengaluru. - Presented a paper on “FDI in Retail” at the national conference held in SDM Dharwad
- Presented a paper on “Is it a silver lining after Recession” at the state level conference held
in T.John College Bengaluru. - Presented & Published paper on “Entrepreneurship Development in Agriculture and Allied Sector” at the national conference held in M.S. Ramaiah Institute of Technology Bengaluru
- Presented a paper on “Handling Multitaskers” at the national conference held in Sridevi Institute of Technology Tumkur