PAPER PUBLISHED:

• ·“BRAND ELEMENT CHOICE: A VITAL DECISION IN BRAND MANAGEMENT”, Published in Spoorthy A National Level Conference on “Emerging Paradigms in Management” ISSN Certified Journal of Management organized by KLE IMSR Hubli 2011.
• “THE IMPACT OF BRAND IMAGE ON CUSTOMER‟S LOYALTY TOWARDS PRIVATE LABEL BRANDS: THE MEDIATING EFFECT OF SATISFACTION. HUBLI DHARWAD CONGLOMERATE, CITY OF KARNATAKA”,International Journal of Marketing & Financial Management, ISSN: 2348 –3954 (online) ISSN: 2349 –2546 (print), Volume 5,(Issue8, Aug-2017), pp 43-50.
• “BRAND IMAGE AND TRUST ON CUSTOMERS LOYALTY: A STUDY ON PRIVATE LABEL BRANDS IN HUBLI-DHARWAD CONGLOMERATE CITY OF KARNATAKA” Journal of Engineering Research and Application ISSN: 2248-9622, Vol. 7, Issue 9, (Part -6) September 2017, pp.01-06
• THE ROLE OF BRAND IMAGE AND CUSTOMER‟S LOYALTY TOWARDS PRIVATE LABEL BRANDS IN HUBLI-DHARWAD TWIN CITY OF KARNATAKA International Journal for Research in Engineering Application & Management (IJREAM) ISSN: 2454-9150 Vol-03, Issue-10, Jan 2018.
• “AN EXPLORATORY STUDY ON SALES FORCE COMPETENCY MAPPING” International Journal of Management and Commerce, ISSN 24566381, Volume: 03 Issue 01 March 2018.
•  “AN EXPLORATORY STUDY ON IMPACT OF BRAND IMAGE, SERVICE QUALITY, STORE IMAGE AND PRICE CONSIOUS ON CONSUMER BEHAVIOUR: SPECIAL REFERENCE TO PURCHASE INTENTION” GBS IMPACT Journal of Multi Disciplinary Research, ISSN: 2454-8545, Volume: 05, Issue 01, January 2019.
•  “AN ANALYTICAL STUDY OF CUSTOMER‟S SATISFACTION AND TRUST ON LOYALTY TOWARDS PRIVATE LABEL BRAND DURING AMID PANDEMIC COVID-19″.Published in Spoorthy ISSN Certified Journal of Management organized by KLE IMSR Hubli 2021.
•  “RISE OF PRIVATE LABEL BRANDS DURING COVID-19 PANDEMIC. DOES SATISFACTION AND TRUST PLAYS A ROLE?”, Journal of Multicultural Education, ISSN: 1068-3844, Vol.7, Issue 12, P.387-398, 2021.

CONFERENCES

• Exploring the Influence of Artificial Intelligence on Supply Chain Management: A Comprehensive Analysis at “Enhancing Supply Chain Management Efficiency with Artificial Intelligence and Demand Prediction” accepted as a book chapter for CRS Press of Tylor & Francis Group 2024.
• “Industry 4.0 Readiness Assessment of Micro, Small, and Medium Enterprises (MSME) in the Hubli- Dharwad Region, India” 10th Global Business Environment (GBE) International Conference on “International Business Diplomacy, Global Trade, and Economic Development in Developing Countries” on January 24-25, 2025.
• Paper Presented and Included in Proceedings in Twentieth AIMS International Conference on Management Organized by Indian Institute of management, Kozhikhode with paper entitled “ Pragmatic way of Sustaining Loyalty Among the Private label Customers”
• Presented paper on “ Challenges in Leadership and Human Resources: Atmanirbhar Abhiyan in India” at 6^th International Conference on Atmanirbhar Bhart : Revamping India‟s Image Through Self Sustainability” held at IBMR Hubballi, Karnataka, Jane 2023.

PATENTS

• Title of Innovation: Artificial Intelligence Based Technique to Predict and Analyze the Sales of Ecommerce Sites. (Patent Office Journal No. 05/2022 Dated: 04/02/2022, Application Nu. 202241003755 A and Publication Date: 04/02/2022).

WORKING PAPER

• “Private label brands: Investigating Brand knowledge and its variables in organised retail stores of North Karnataka”
• “An influential nature of dimensions of brand awareness and image on loyalty among customers of private labels in North Karnataka”
• “An evaluation of variables mediating the relationship between brand knowledge and loyalty for private label brands in North Karnataka”

PAPERS UNDER REVIEW

• “Post Covid-19: Stake of Private Labels in Customer Loyalty” (Sent to Asian Journal of Business Research, NewZealand).
• “Industry 4.0 Readiness Assessment of Micro, Small, and Medium Enterprises (MSME) in the Hubli-Dharwad Region, India” 10th Global Business Environment (GBE) International Conference on “International Business Diplomacy, Global Trade, and Economic Development in Developing Countries” on January 24-25, 2025.
• A Study on the Impact of Instagram Influencers: Digital Content on Buying Intention of Consumers in Tier-III Cities.
• Exploring the Influence of Artificial Intelligence on Supply Chain Management: A Comprehensive Analysis.
• Predicting college student academic performance through routine activities using Machine Learning.

CASE STUDY (Scopus Journal)

• “TATA Motors marketplace penetration in Era of Electric Vehicles in India” Journal of Harbin Kengineering University ISSN: 1006-7043, Vol 45. No.4 April 2024.

RESEARCH LINKS

• ORCID ID: https://orcid.org/0000-0002-9181-0265
• Google Scholar ID: https://scholar.google.com/citations?user=bscrliIAAAAJ&hl=en

• Scopus Author Search: https://www.scopus.com/results/authorNamesList.uri?sort=count-

  f&src=al&sid=a64486269d92a959406367ffa29753c5&sot=al&sdt=al&sl=48&s=AUTHLASTNAME%28basava raj%29+AND+AUTHFIRST%28sulibhavi%29&st1=basavaraj&st2=sulibhavi&orcidId=&selectionPageSearc h=anl&reselectAuthor=false&activeFlag=true&showDocument=false&resultsPerPage=20&offset=1&jtp=false&currentPage=1&previousSelectionCount=0&tooManySelections=false&previousResultCount=0&authSubjec t=LFSC&authSubject=HLSC&authSubject=PHSC&authSubject=SOSC&exactAuthorSearch=false&showFull List=false&authorPreferredName=&origin=searchauthorfreelookup&affiliationId=&txGid=356fd63a1eab8fc9 7951d38eea923789

FDP, MDP & WORKSHOPS ATTENDED

1. 1. Five Day Online National Level FDP on Qualitative Data Analysis using VOS viewer & NVIVO organised by the Department of Management Science, Sri Krishna Arts and Science College, Coimbatore. January 9^th 2024 till January 13^th 2024
   2. Management Development Program (MDP) on “Digital Marketing Accelerator for Start-ups: Get your Start-up in Digital World” held at KLE Technological University School of Management Studies & Research (SMSR) Hubballi on 12^th of December 2023.
   3. MDP on “Team Interventions and Effectiveness” organized by KLE Society‟s Institute of Management Studeis and Research, Hubballi on 8^th January, 2023.
   4. FDP on „HR Conclave- One Day Orientation Program on Current Trends in Recruitment Process” on 8^th July 2023 at IBMR, Hubballi.
   5. “Case Writing Workshop” held at KLE‟s School of Management Studies and Research from 24^th August to 12^th September at Hubballi.
   6. NPTEL-AICTE Faculty Development Programme for 4 weeks on “Service Marketing: A Practical Approach”, January to February 2020.
   7. NPTEL-AICTE Faculty Development Programme for 8 weeks on “Sales and Distribution Management”, February to April 2020.
   8. “Use of Statistical Tools and Techniques for Social Science Research”, Institute of Management Studies, Davangere University held on 20th to 23rd April 2020.
   9. “Contemporary Tools and Techniques for Teachers and Researchers in Higher Education: Experience of Virtual Classrooms”, Cambridge Institute of Technology, Bangalore in association with AICTE held on 9th May 2020.
   10. “Modern Teaching, Evaluation and Research Methods” Vinayakrao PatilMahavidyalaya, Vaijapur, Aurangabad under UGC Scheme, STRIDE Component-I (Research Capacity Building) from 02 to 07 June 2020.
   11. IEMS B-School Hubballi “Writing & Publishing Research Papers in ABCD/ABS/Scopus Ranked Journals” December 2019.
   12. Chetan Business School, Hubballi “Literature Review and Thesis Writing” October
   13. SDM College of Engineering and Technology, Dharwad “NPTEL Workshop” July,
   14. Indian Institute of Management, Bangalore “Using Blended MOOCs in Management Education” December 2017.
   15. IEMS B-School Hubballi “Multi Dimensional View of Research” June
   16. Acharya Bangalore B-School “Strategic Approach to Research Funding” June
   17. Community Institute of Management Studies, Bangalore “Application of Statistical tools in Social Science and Business Research” Two Days FDP December 2014.

SEMINAR/WORKSHOP/FDP SUMMIT ATTENDED AT IIM

• Attended FDP on “Using Blended MOOCs in Management Education “Organized by Indian Institute of Management Bangalore -IIMB, Bangalore.

ADDITIONAL COURSES

• NPTEL-AICTE Faculty Development Programme for 4 weeks on “Service Marketing: A Practical Approach”, January to February 2020.
• NPTEL-AICTE Course for 8 weeks on “Sales and Distribution Management”, February to April
• “Effective Sales – An Overview” Fundacao Institute of Administration Business School, under Coursera, 05th Spetember 2020.
• “Human Resources: Compensation and Benefits” LinkedIn Learning on 18th November
• “Communicating Employee Rewards” LinkedIn Learning on 18th November

MEMBERSHIPS:

• CO- FOUNDER & CHAIRMAN Teachers Mitra Trust Dharwad (Since 2017 till date) Teachers Mitraa Trust –A professional forum of Academicians & Educators with Registration No- BkIV173/2018. Started an association for serving the Teachers Community by connecting each other and serving by mutual needs. It also develops in communicating publications curriculums and teaching aids. There are 200 members of the Whatsapp group and organized various workshops and seminars in Dharwad.
• Life Time Member of the Institute for Engineering Research and Publications (IFERP) With Membership-ID PM40793582.

NBA COORDINATOR

• NAAC Coordinator for MBA department for Criteria 1 and Criteria 4 at Proudhadevaraya Institute of Technology, Hospet.
• Worked as head and coordinator for Criteria-I of NBA accreditation for various departments of Jain College of Engineering, Belagavi.
• Working as head and coordinator for Criteria-III of NBA accreditation for MBA departments in IBMR Hubballi.