Dr Vijayakumar Nagalapur
Professor of Marketing.
- Vijayakumar and Ms. Bhavana G. (2023), ‘Entrepreneurial sustenance a case study on Louis Vuitton’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 134-144, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Mr. Harsh Sanghavi (2023), ‘Unleashing the Power of Social Entrepreneurship: Making a Difference and Driving Change’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 211-218, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. V. Sanvika (2023), ‘Recent trends and challenges faced by Apple Company’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 180-187, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. Nisarga Hiremath (2023), ‘Impact of covid-19 on the selected Indian Companies’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 99-108, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. Meenal S. (2023), ‘Entrepreneurial Venture: A Case Study of TATA’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 69-76, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. Neha G. (2023), ‘Tilak Mehta’s Success Story: An Indian Entrepreneurial Tale’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 204-210, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. Zufisha Mahin (2023), ‘Kodezi: A Big Change in the World of Coding’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 124-133, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. Shabana Yasmeen (2023), ‘Entrepreneurial Journey of Pretty Camouflage – Nykaa’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 55-68, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. Varsha (2023), ‘Going Cashless: A study of growing popularity of PhonePe in India’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 87-98, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar and Ms. Anna Vindhya V. (2023), ‘Rangsutra a Social Business: A Journey by Sumita Ghose’, Entrepreneurship and Innovation in Contemporary world, First Edition 2023, Enas Publications Bengaluru, pg. 167-179, ebook ISBN: 9789392229121 print ISBN: 9789392229138.
- Vijayakumar A. N. (2022), “Pedagogical Gaps in Entrepreneurial Marketing Education and Entrepreneurship Development in present context”, ‘International Journal of Humanities, Law and Social Sciences’, Vol. 11, Issue 1(11), Pg. 191-199, ISSN 2348-8301.
- Vijayakumar A. N. (2015), “Evolution of Participatory Market Appraisal (PMA) from Participatory Rural Appraisal (PRA)”, ‘International Journal of Scientific Research’, Vol. 4, Issue 11, Pg. 61-62, ISBN 2277-8179.
- Vijayakumar A. N. and Dr. Subhas M. S. (2015), “Participatory Market Appraisal (PMA) – A Guide to Budding Entrepreneurs”, ‘International Journal of Scientific Research’, Vol. 4, Issue 8, Pg. 3-4, ISBN 2277-8179.
- Vijayakumar A. N. and Dr. Subhas M. S. (2015), “Market Orientation and its effect on inclusive growth of a business- A Case Study of MOVE”, ‘International Journal of Scientific Research’, Vol. 4, Issue 8, Pg. 1-2, ISBN 2277-8179.
- Vijayakumar N., Mr. Halaswamy D. and Dr. M. S. Subhas (2012), “Global Crisis and Scope for Domestic Businesses/Enterprises in Indian Market(s)”, Proceedings of the Two-Day National Conference on ‘Global Economic Crisis and its Impact on Indian Corporates and Government’ edited by Dr.M.S.Bhagyashekar, Dr.Dinakar.G., Prof.Maya Salimath.G. and Prof.Buvaneshwari.P., published by Himalaya Publishig House, Mumbai, for Rajarajeswari College of Engineering, Bengaluru, Sl.No. 33, pg. 163-167, 2012. ISBN 978-93-5051- 634-8.
- Vijayakumar and Mr. Subrahmanya K.C. (2012), ‘Stimulation of Entrepreneurship through Venture Capital in India’, Indian Journal of Applied Research (IJAR), Vol.1, Issue.6, March 2012, 187-189, ISSN 2249-555X.
- M. S. Subhas, Mr. Halaswamy D., Mr. Vijayakumar, Mr. Shivappa and Mr. Kiranakumar (2012), “Organised Food Retailing – To Control Indian Food Inflation”, Proceedings of the three days International Conference on Global Economic Turmoil and Strategic Advantage, held at Sinhgad Institute of Management, Pune, pg. 128-133. ISBN 978-81-910118-1-4.
- Vijayakumar A. N. and Mr. Anil Kumar H. V. (2012), ‘Role and Significance of Entrepreneurship in Economic Development with special reference to India’’, Entrepreneurship and Business Development in India, edited by Dr. M S Subhas, Excel India Publishers, New Delhi, pg. 28-36, First Edition, 2012, ISBN 978-93-82062-50-9.
- M. S. Subhas and Mr. Vijayakumar A N. (2011), ‘Market Oriented Value Enhancement (MOVE): An unique method for entrepreneurship development’, Entrepreneurship and Business Development in India, edited by Dr. M S Subhas, Excel India Publishers, New Delhi, Chapter 19, pg. 155-163, First Edition, 2011, ISBN 978-93-81361- 46-7.
- Vijayakumar A. N. and Dr. M. S. Subhas (2011), ‘Conceptual dimensions of SHGs and their socio-economic implications with reference to India’, International Journal of Engineering and Management Sciences (I.J.E.M.S.), VOL.2 (3) 2011: 148-155, ISSN 2229-600X.
- M. S. Subhas and Mr. Vijayakumar A N. (2011), “A Glance at Evolution of Entrepreneurship and Scope for Entrepreneurship at the BOP of India (Bottom of the Pyramid)”, Prabandhan: Indian Journal of Management, New Delhi. Vol.4, Issue No.1, January 2011, Pages: 1-8. ISSN 0975-2854.
- Vijayakumar A. N. and Dr. M. S. Subhas (2010), “Entrepreneur : Whether Born or Made?”, Role and Challenges of Entrepreneurship Development edited by B Janakiram, P V Raveendra & V K Srirama, published by Anurag Jain for Excel Books, New Delhi, Chapter 75, pg. 542-546, First Edition, 2010. ISBN 978-81-7446-868-0.
PAPER PRESENTATIONS
- Presented a paper on ‘Entrepreneurial sustenance a case study on Louis Vuitton’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Unleashing the Power of Social Entrepreneurship: Making a Difference and Driving Change’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Recent trends and challenges faced by Apple Company’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Impact of covid-19 on the selected Indian Companies’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Entrepreneurial Venture: A Case Study of TATA’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Tilak Mehta’s Success Story: An Indian Entrepreneurial Tale’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Kodezi: A Big Change in the World of Coding’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Entrepreneurial Journey of Pretty Camouflage – Nykaa’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Going Cashless: A study of growing popularity of PhonePe in India’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Presented a paper on ‘Rangsutra a Social Business: A Journey by Sumita Ghose’ in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February-2023.
- Participated and presented a Paper on 6th January 2023 entitled “A Study on Impact of E-Banking Services on Bank Performance in India” during Two-Day National Multi-Disciplinary Conference held on 5th & 6th January 2023 at Goa Multi-Faculty College, Dharbandora, Goa.
- Presented a paper on ‘Green Marketing Practices – A Case Study of Sankeshwar’, in the International Conference on Green Banking (INCGB-2016), organized by Rani Channamma University, Belagavi, held on 12th and 13th of February-2016.
- Presented a paper on ‘Challenges and Opportunities in Rural Entrepreneurship’ in the UGC Sponsored National Seminar on “Emerging Trends in Rural Entrepreneurship in India”, organized by SDVS Sangh’s Shri L.K.Khot College of Commerce, Sankeshwar, held on 8th September-2015.
- Presented a paper on ‘Participatory Market Appraisal (PMA) – a guide to budding Entrepreneurs’ in the National Conference on “Contemporary Management Practices for Just Society”, organized by Department of Management Studies, Vijayanagar Sri Krishnadevaraya University, Bellary, held on 30th and 31st March-2012.
- Presented a paper on ‘Market Orientation and its effect on inclusive Growth of Business – A Case Study of MOVE’ in 4th National Conference on “Management of Inclusive Growth”, organized by Bapuji B-Schools, Davangere, on 16th and 17th March-2012.
- Presented a paper on ‘Global Crisis and Scope for domestic businesses/enterprises in Indian Market(s)’ in the National Conference on “Global Economic Crisis and its impact on Indian Corporates and Government”, organized by Rajarajeswari College Of Engineering, Department of Management Studies, Bengaluru, held on 15th& 16th March-2012.
- Presented a paper on ‘Organised Food Retailing to Control Indian Food Inflation’, in the International Conference on Global Economic Turmoil and Strategic Advantage, held at Sinhgad Institute of Management, Pune, from 24th to 26th February-2012.
- Presented a paper on ‘Market Oriented Value Enhancement (MOVE): A unique method for entrepreneurship development’ in the National Conference on Entrepreneurship and Business Development in India: Issues and Cases, organized by Kousali Institute of Management Studies, Karnatak University, Dharwad, held on 4th and 5th of November-2011.
- Presented a paper on ‘Role and Significance of Entrepreneurship in Economic Development, with special reference to India’ in the National Conference on Entrepreneurship and Business Development in India: Issues and Cases, organized by Kousali Institute of Management Studies, Karnatak University, Dharwad, held on 4th and 5th of November-2011.
- Presented a paper on ‘Entrepreneurship: A Psychological Perspective’ in the National Conference on Entrepreneurship and Business Development in India: Issues and Cases, organized by Kousali Institute of Management Studies, Karnatak University, Dharwad, held on 4th and 5th of November-2011.
- Presented a paper on ‘Evolution of Entrepreneurial Concept’ in the National Conference on Small & Medium Enterprises: Engine of Growth, organized by SDM PG Centre for Management Studies & Research, Mangalore held on 20th February-2010.
- Presented a paper on ‘Entrepreneur : Whether Born or Made?’, in the National Conference on Role and Challenges of Entrepreneurship Development, organized by M S Ramaiah Institute of Technology, Bangalore, held on 27th and 28th of May-2010.
CONFERENCES/SEMINARS/WORKSHOPS ATTENDED
- Completed the Rovering and Rangering One Day Beginners course held on 31st August 2023 at St.. Johns PU College, Ballari organized by The Bharat Scouts & Guides, Karnataka
- Participated in “Seven-Day Workshop on Research Methodology in Social Sciences” sponsored by Indian Council of Social Science Research, Southern Regional Centre, Hyderabad (ICSSR-SRC), under the Ministry of Education conducted by Department of Studies in Commerce, Davangere University, Davangere held from 24th May to 30th May
- Participated and organized as an Organising Secretary in ENCON-2023: National Conference on Entrepreneurship and Innovation in Contemporary world, organized by Shree Medha Degree College, Ballari, held on 11th February,
- Participated in ‘Viveka Darpana-7’ – Monthly Virtual Faculty Development Programme organized by Vivekananda Study Center, Sheshadripuram College, Tumkuru held on January 23,
- Participated in ‘Viveka Darpana-6’ – Monthly Virtual Faculty Development Programme organized by Vivekananda Study Center, Sheshadripuram College, Tumkuru held on December, 26,
- Attended the FDP on “Teaching and Writing Business Cases: Tips and Pointers” organized by Global Institute of Management Sciences, Bengaluru in collaboration with Academic Research Group (ARG) held on 17th November,
- Participated in International Level Research Summit AVLOKAN 2021 organized by Center for Management Studies, JAIN (Deemed-to-be- University) on 2nd – 10th August, 2021
- Participated in a Keynote session by Muhammad Yunus in International Level Research Summit ‘AVLOKAN 2021’ organized by Center for Management Studies, JAIN (Deemed-to-be-University) on 4th August, 2021.
- Participation for Keynote session by Rogers M Smith in International Level Research Summit ‘AVLOKAN 2021’ organized by Center for Management Studies, JAIN (Deemed-to-be-University) on 2nd August, 2021.
- Attended a Seven Days Online International Faculty Development Programme on “New Paradigms in Management Education” held from 7th to 14th June, 2021, organised by Department of Management and IQAC, Government First Grade College, Vijayanagara, Bengaluru, Karnataka,
- Attended a one week Virtual Faculty Development Programme for University and College Teachers on “New Paradigms in Higher Education in India” from November 2-7, 2020, organised by HRDC and IQAC, Karnatak University, Dharwad (KUD- IQAC/HRDC-2020FDP040).
- Completed Two-Weeks Online Course on Psychology of Learning under the MOOC Scheme from 1st to 15th May, 2020 organized by ICAR-NAARM,
- Completed One Week National Online Faculty Development Program (FDP) on ICT Tools for Effective Teaching Learning, from 27th April to 2nd May 2020, organized by School of Mathematical Sciences, Swami RamanandTeerthMarathwada University,
- Attended one day workshop on “Professional Competency Enhancing Programme” related to NAAC New Guidelines organized by
S.J.M. College of Arts, Science and Commerce, Chandravalli, Chitradurga, held on 20th February, 2021.
- Attended a one week Virtual Faculty Development Programme for University and College Teachers on “New Paradigms in Higher Education in India” from November 2-7, 2020, organised by HRDC and IQAC, Karnatak University, Dharwad (KUD- IQAC/HRDC-2020FDP040).
- Completed Two-Weeks Online Course on Psychology of Learning under the MOOC Scheme from 1st to 15thMay, 2020organized by ICAR-NAARM,
- Completed One Week National Online Faculty Development Program (FDP) on ICT Tools for Effective Teaching Learning, from 27th April to 2nd May 2020, organized by School of Mathematical Sciences, Swami Ramanand Teerth Marathwada University,
- Served as a Rapportuer for a Technical Session during International Conference on Green Banking (INCGB-2016), organized by Rani Channamma University, Belagavi, held on 12th and 13th of February,
- Delivered two lectures of 90 minutes each to BCom-III and BCom-II Class students of Maratha Mandal’s Arts & Commerce College, Khanapur on 08th February,
- Participated in 15th ISTE Karnataka State Faculty Convention & 23rdL.S.Chandrakant Memorial Lecture, organized by East West Institute of Technology, Bangalore, on 7th and 8th December, 2013.
- Participated in State level Faculty Development Programme on Research Methodology organized by Global Business School, Hublion 31st May,
- Participated in National Conference on “Contemporary Management Practices for Just Society”, organized by Department of Management Studies, Vijayanagar Sri Krishnadevaraya University, Bellary, held on 30thand 31stMarch,
- Participated in National Conference on “Management of Inclusive Growth”, organized by Bapuji B-Schools, Davangere, on 16thand 17thMarch,
- Participated in National Conference on ‘Global Economic Crisis and its impact on Indian Corporates and Government’, organized by Rajarajeswari College of Engineering, Department of Management Studies, Bengaluru, held on 15th& 16thMarch,
- Participated in International Conference on ‘Global Economic Turmoil and Strategic Advantage’ organized by Sinhgad Institute of Management, Pune, from 24th to 26th February, 2012
- Participated in National Conference on Entrepreneurship and Business Development in India: Issues and Cases, organized by Kousali Institute of Management Studies, Karnatak University, Dharwad, held on 4thand 5thof November,
- Participated in a workshop on ‘Writing Research Papers’ on 10thSeptember, 2011 at Kousali Institute of Management Studies (KIMS),
- Participated in two day workshop on ‘Facets of Anthropological Research, Teaching and Training in Karnataka: A Retrospect and Prospect’, jointly organized to mark the Golden Jubilee of the Anthropological Survey of India, Southern Regional Centre, Mysore and Department of Studies in Anthropology, Karnatak University, Dharwad, in collaboration with Department of Studies in Anthropology, University of Mysore, Mysore and Department of Anthropology, Kannada University, Hampi, held at Karnatak University, Dharwad during 9th and 10th August,
- Participated in one day workshop on ‘Intellectual Property Rights’ jointly organized by Karnataka State Council for Science and Technology, Bangalore and IPR Cell, Planning & Development Section, Karnatak University, Dharwad held on 29th June,
- Participated in three days conference on ‘Development Dialogue – Leveraging Opportunities’ organized by Deshpande Centre for Social Entrepreneurship, Deshpande Foundation, Hubli from 27th to 29th January,
- Participated in a ‘State Level Workshop on using SPSS for Research and Data Analysis’ conducted by Kousali Institute of Management Studies, Karnatak University, Dharwad, in collaboration with SPSS South Asia Ltd, Bangalore on 21st November 2010.
- Participated in the Ten-day Research Methodology Course on ‘Computer Application in Social Science Research’ from 19th July to 28th July 2010 sponsored by Indian Council of Social Science Research (ICSSR), New Delhi and organized by Centre for Multi-disciplinary Development Research (CMDR), Dharwad for the benefit of research scholars, students of Phil / Ph.D. programmes and faculty members from different colleges and universities involved with their respective research activities.
- Participated and presented a paper on ‘Entrepreneur: Whether Born or Made?’, at the National Conference on ‘Role and Challenges of Entrepreneurship Development’ organized by M S Ramaiah Institute of Technology, Bangalore, held on 27th& 28th of May This Paper is published in the proceedings of the conference.
- Participated in the three-days State level workshop on ‘Writing Research Papers’ organized by Kousali Institute of Management Studies (KIMS), Dharwad, held from 2nd to 4th April
- Participated in three-day workshop on ‘Qualitative Research Methods in Reproductive health and Social Sciences’ organized by IDIRHEM, Karnatak University, Dharwad, held from 4th to 6th March
- Participated and presented a paper on ‘Evolution of Entrepreneurial Concept’ at the National Conference on ‘Small & Medium Enterprises: Engine of Growth’ organized by SDM PG Centre for Management Studies & Research, Mangalore, held on 20thFebruary
- Participated in one day Pedagogy Workshop organized by KLE Society’s Institute of Management Studies and Research, Hubli held on 16th February,
- Participated in the National Seminar on ‘Gateway to D.’ organized by Sinhgad Institute of Management, Pune, held from 9th to 11th February 2010.
- Attended a ‘One day National level workshop on Market Oriented Value Enhancement (MOVE)’ organized by DKTE, Ichalakarangi, Maharastra, as one of the resource person along with my Research Guide, held on 28thOctober
- Participated in a pedagogy workshop for 1st Semester MBA (CBCS) of Karnatak University, Dharwad organized by KES’s Institute of Excellence in Management Science, Hubli, held on 16th September,
- Participated in the one day workshop on ‘SPSS – Its Applications in Research’ organized by IEMS, Hubli, held on 10thAugust
- Participated in one day pedagogy meet organized by BLDEA’s S. Patil College of Commerce, MBA Programme, Bijapur on 2nd
August, 2009.
- Attended a workshop on ‘Guerrilla Marketing’ organized by Centre for Social Entrepreneurship, Deshpande Foundation, Hubli, as one of the resource person along with my Research Guide, held from 7th to 9th April
- Participated in the ‘National workshop on Business Research – Relevance and Applications’ organized by Cambridge Institute of Technology, Bangalore in association with Visveswaraiah Technological University, Belgaum and Bangalore Management Association, Bangalore, held on 13th March
- Participated in a pedagogy workshop for 2nd and 4th Semester MBA (CBCS) of Karnatak University, Dharwad organized by JSS’s D. VeerendraHeggade Institute of Management Studies & Research, Dharwad held on 7th February, 2009.
- Participated in the workshop on ‘Emerging Marketing Opportunities’ organized by the Department of Management Studies, Dayananda Sagar College of Engineering, Bangalore held on 14th October,
- Participated in one day workshop on ‘Personality Development and Career Guidance’, on 15th September 2003, arranged under the joint auspices of Karnatak Science College and Employment Information & Career Guidance Bureau, Karnatak University,
48. Participated as a NSS Volunteer in an inter collegiate workshop on ‘AIDS/DRUGS awareness, “Project-ADAT, 2002’” conducted by Kittel Science College, Dharwad on 16th&17th January 2002.