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Faculty

Dr. Prashant . V. Yatgiri
Director
Professor - Marketing

Affiliation : Global Business School, Karnataka University

E-mail : prashant@globalbschool.in

Cell : +91-99001-31386


Education

B.E ( Mechanical ) ; M.B.A ; Ph.D

   
Academic Track Record
  • First Class at Graduation Level { B.E. (Mech) from B.V.B.College of Engg. and Technology, Hubli , Karnatak University, Dharwad.}
  • First Class at Post Graduate level { M.B.A from Karnatak University, Dharwad }
   
Area of Specialization Marketing Management
   
Academic Experience 19 years till date
   
Details of Academic Experience

Organization/Institution

Position held

From – To

 

Duration

K.L.E.Society’s IMSR, Hubli

Asst.Professor

1998 - 2007

09 yrs

Global Business School (GBS), Hubli

Professor & Director

2007 - 2012

4 yrs
06 months

T.A.Pai Management Institute, Manipal

Associate Professor

2012 till Sep 2017

5 yrs 7 months

Global Business School (GBS), Hubli

Professor & Director

Oct 2017 till date

 

-

   
Courses handled
  • Marketing Management, Marketing Research,
  • B2B Marketing

  • Consumer Behavior & Strategic Management

 
Additional Qualifications
  • Qualified “ National Eligibility Test “ ( NET ) in Management Area conducted by U.G.C, New Delhi., June 1999.

  • Awarded Ph.D  Degree in Management area at
                        Karnatak University,  Dharwad in March 2010.

  • Area of Research : “ E-Business as an Opportunity for Business

    Transformation – A case study of North Karnataka.”
 
Details of Industrial Experience

(4 years, 6 months)

  • Served as Sr.Executive (Marketing) at “ The Mysore Kirloskar Ltd., Hubli”

  • Served as Sr.Engineer at “ The Mysore Kirloskar Ltd.,Harihar ”

* Industrial experience in the following areas :

  • Dealer Management : Monitored a network of more than 40 dealers regarding Compliance to Targets, Review of Performances and Market Coverage.

  • Dealer Appointments and Co-ordinating Annual Dealer Conferences

  • Direct Marketing of High Value Technical Products

  • Sales Promotion Activities including drafting of Mailers and Product Advertisements in Industrial Magazines

  • Involved Extensively in the Preparation and Submission of Various World Bank Tenders.

  • Part of the New Product Development Team involved in All India Market Survey on “ Flat Bed CNC Lathes”

   
Details of various administrative roles held:

Academic Year

Role

Oct 2017 onwards (Presently)

Director at Global Business School, Hubli

2016-2017

Area Chairman-Marketing at TAPMI, Manipal

2012-2015

Chairman-PGP, Member of MIP & Curriculum Committee at TAPMI, Manipal

2010-2012

Director at Global Business School, Hubli

2007-2010

Director-Academics at Global Business School, Hubli

   

Intellectual Contributions: (Recent first)

Research paper/Case publications in Peer Reviewed Journals/Proceedings

  • Gururaj Kidiyoor & Prashant Yatgiri (2017), “ Kannada Movie Industry in India: Strategies for Survival”, published in Emerald Emerging Markets Case Studies.

  • Prashant Yatgiri, Chetan Hiremath, Chandan Chavadi (2013), “Cloud Technology as an alternative for Marketing Information System: An empirical study”, International Journal of Management Research and Business Strategy, Vol.2, No.4.

  • Prashant Yatgiri, Keerti Kulkarni, Ashwini Mulkipatil (2011), “Drivers of Urban Entrepreneurship: Analysis of Select Businesses in Hubli-Dharwad Area”, National Conference on Entrepreneurship and Business Development in India, Dharwad (Karnataka State)

  • Prashant Yatgiri, “Creating Physical and Virtual Synergies for Business: The Click and Mortar Approach”, National Conference on Domestic Brilliance to Universal Excellence: Quest for Organizational Success, Indore.

  • Prashant Yatgiri (2003), “Indian Banking Sector: Online Imperatives”, Business Research Conference 2003, Coimbatore.

   
Peer Reviewed Paper Presentations
  • Prashant Yatgiri (2008), “SME involvement in E-Economy: A Strategic Perspective”, 6th International Conference on ‘Globalization and Emerging Economies’, Indian Institute of Management, Indore and Academy of International Business (AIB) , Indore

  • Prashant Yatgiri (2007), “Technology Adoption by SME’s: opportunities and Barriers”, 5th International Conference on ‘India in the Global Order’, Xavier Institute of Management (XIM), Bhubaneshwar and Academy of International Business (AIB), Bhubaneshwar.

  • Prashant Yatgiri  (2006 ), “Enhancing Competitiveness of SME’s in the context of Globalization: Role of Technology”, 4th International Conference on ‘Globalization and Sectoral Development’, Institute for Integrated Learning in Management (IILM) and Academy of International Business (AIB) , New Delhi.

  • Prashant Yatgiri (2005), “Transformations in Marketing Domain: Issues and Perspectives”, National Conference on ‘The New Growth Cycle in the context of Globalization: Lessons for India Inc’, J.N.N.College of Engineering (MBA Dept), Shimoga (Karnataka State).

  • Prashant Yatgiri (2003), “Service Delivery and Technology: An Interface”, National Seminar on ‘Emerging Trends in Service Sector’, K.L.S.Institute of Management Education and Research, Belgaum (Karnataka State).

  • Prashant Yatgiri (2002) , “Marketing Mantra in the New Millennium”, 26th National Conference of IAMD and IUCBER , Vijaynagar Institute of Management Studies, Gulbarga University, Bellary (Karnataka State).

  • Prashant Yatgiri (2002), “Paradigms of Successful Retailing”, 1st National Conference on Business Research, PSG Institute of Management, Coimbatore.

 

 

Professional Development Activities: (Recent first)

  • Attended ‘Case Writing Workshop’ organized by Harvard Business School, Shanghai, China between 13-16 Feb, 2017 

  • Attended the Global Colloquium on ‘Participant Centered Learning’ organized by Harvard Business School, Boston, Massachusetts, USA between 24-30 July, 2016.

  • Completed the ISB Master Teacher Program 2014 organized by the Centre for Teaching, Learning, and Case Development, Indian School of Business (ISB), Hyderabad during Sep/Oct 2014.

  • Management Teachers Programme (MTP) on ‘Strategic Management’, Indian Institute of Management (IIM), Lucknow and Strategic Management Forum (SMF), October 2010
    Attended Workshop on ‘Managing Management Schools’, AIMS and XIME Bangalore, June 2009.

  • Resource Person in Administrative Staff College, Goa University, Goa, 2008.

  • Faculty Development Programme on ‘Research Methodology in Business Management’, National Institute of Technology and Industrial Engineering (NITIE) Mumbai, April/May 2007.

  • Faculty Development Programme in Marketing, Wellingkar Institute of Management Development and Research Mumbai, May 2005.

  • Attended Workshop on ‘Brand and Advertising’, Brand Comm Bangalore, April 2005

  • Quality Improvement Programme (QIP) on ‘Industrial Marketing’, Narsee Monjee Institute of Management Studies (NMIMS) Mumbai, February 2005.

  • Quality Improvement Programme (QIP) on ‘Interactive Pedagogical Tools in Teaching Marketing’, T.A.Pai Management Institute (TAPMI) Manipal, November 2004.

  • Attended Seminar on ‘Challenges of Rural Marketing in the 21st Century’, The Rural Network [Anugrah Madison Advertising (P) Ltd., MART & Sampark Marketing and Advertisement Solutions Bangalore, August 2004.

  • Resource Person in ‘Entrepreneurship Development Programme (Science and Technology Wing)’, CEDOK and NKSSIA Hubli , October 2001 

  • Quality Improvement Programme (QIP) on ‘Total Quality Management’, T.A.Pai Management Institute (TAPMI) Manipal, March 2001.

  • Quality Improvement Programme (QIP) on ‘Teaching Pedagogies in Marketing Management’, T.A.Pai Management Institute (TAPMI) Manipal, February 2000.
    Resource Person in Seminar on ‘Turnaround for A.D.2000 – Relationship Marketing’, NKSSIA, Hubli, June 2000

  • International Marketing programme for ‘Kirloskar Group Companies’, Kirloskar Institute of Advanced Management Studies Harihar, February 1998.

   
QIP/Faculty Development Programmes attended
  • Faculty Development Programme (FDP) on: ‘Total Quality Management’ sponsored by AICTE, New Delhi, Organised and conducted by T.A.Pai Management Institute, Manipal between March 3 - 7, 2001.

  • Faculty Development Workshop on “Management Teaching Methodology” held on 27th and 28th March,2002 at Highland Beach Resorts, Goa, organized by Institute of Management Education and Research, Belgaum.

  • Faculty Development Programme (FDP) on:  “Interactive Pedagogical Tools in Teaching Marketing” sponsored by AICTE, New Delhi, Organized and conducted by T.A.Pai Management Institute, Manipal between November 20 - 24, 2004.

  • Quality Improvement Programme (QIP) for teachers in “Industrial Marketing” sponsored by AICTE, New Delhi, Organized and conducted by Narsee Monjee Institute of Management Studies (NMIMS), Mumbai between February 7 - 11, 2005.

  • Faculty Development Programme (FDP) in Marketing organized and conducted by Wellingkar Institute of Management Development and Research, Mumbai in association with ICFAI, Mumbai & Association of Indian Management Schools (AIMS) between May 9 - 13, 2005.

  • Faculty Development Programme (FDP) on:  “Research Methodology in Business Management” sponsored by AICTE, New Delhi, Organized and conducted by National Institute of Technology and Industrial Engineering (NITIE), Mumbai between 23rd April and 5th May, 2007.

  • Management Teachers Programme (MTP) on:  “Strategic Management Management” organized by Strategic Management Forum (SMF) and hosted by Indian Institute of Management, Lucknow between 18th Oct, 2010 and 23rd Oct, 2010.

   
Workshops/Programmes (Other than QIP/FDP’s attended):
  • International Marketing Programme for Kirloskar Group Companies’ Organised by:  Kirloskar Institute of Advanced Management Studies  ( KIAMS) , Harihar.                        ( Feb 1 - 14, 1998 )

  • ‘India Leadership Summit’ organised jointly by Centre for Change Management, Mumbai and Economic Times at Nehru Centre, Worli, Mumbai  between Nov 16 - 19, 2000.

  • Workshop on Research Methodology organized by Institute of Management Education and Research, Belgaum and ICSSR, Southern Regional Centre, Hyderabad between 29th July and 2nd August, 2002.

  • Management Development Programme organized by NKMA, Hubli covering the following topics: ‘Managing in Tough Times’ & ‘Time Management’  ... Programme Coordinator: Shri.Sharu.Rangnekar, a renowned Management Consultant of Mumbai.

  • Seminar on “Challenges of Rural Marketing in the 21st Century” organized by The Rural Network [Anugrah Madison Advertising (P) Ltd,  MART, Rural Relations and Sampark Marketing and Advertisement Solutions] on 6th and 7th August 2004  at Taj Residency, Bangalore.

  • All India Management Schools (AIMS) Convention at Goa between 27th to 29th August, 2004.

  • Workshop on Research Methodology organized by Kousali Instutue of Management Studies, Karnatak University, Dharwad, March 3 – 5, 2005.

  • Workshop on ‘ Brand and Advertising’  conducted  by Mr.R.Sridhar,  CEO – Brand Comm,  Bangalore , organized by K.L.E.S’s IMSR, Hubli, April 23, 2005.

  • Workshop and Conference on ERP / SCM / CRM organized jointly by VIN Media, Wipro, HP and SAP India at Hyderabad, April 20 – 24, 2006.

  • “Convergence” Conference on ‘B-School Ranking’ organized by Institute of Finance and International Management (IFIM), Bengaluru, 3rd Nov, 2006

  • “One Day Programme on Consultancy Development” organized by Global Business School [GBS], Hubli, 8th Feb, 2008.

  • “Developing Research Proposal to avail Government Schemes” organized by Institute of Management Education and Research [IMER], Belgaum, 28th March, 2008.

  • “Design and Conduct of Training Programs” organized by Institute of Excellence in Management Sciences [IEMS], Hubli, 12th April, 2008.

  • “Managing Management Schools” organized jointly by AIMS and XIME, Bangalore between 24th and 27th June, 2009.

  • All India Management Schools (AIMS) Convention hosted by Indian School of Business (ISB), Hyderabad, August 2009.

  • Organized two days Workshop on ‘Leadership for B-Schools’ for all Directors of Affiliated MBA Institutes of Karnatak University, Dharwad in August 2009.

   
   
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