Download GBS MBA Brochure Home Sitemap Contact Us
About us Programmes Corporate Alumini Placements Students Faculty and Research Admissions Mandatory Disclosure
Our Visiting Faculty
Contact us

Dr. Prashant . V. Yatgiri
Professor - Marketing

Affiliation : Global Business School, Karnataka University

E-mail :

Cell : +91-99001-31386


B.E ( Mechanical ) ; M.B.A ; Ph.D

Academic Track Record
  • First Class at Graduation Level { B.E. (Mech) from B.V.B.College of Engg. and Technology, Hubli , Karnatak University, Dharwad.}
  • First Class at Post Graduate level { M.B.A from Karnatak University, Dharwad }
Area of Specialization Marketing Management
Academic Experience 11 years till date
Industrial Experience 05 years
Research Experience 06 years
Courses handled
  • Marketing Management, Marketing Research,
  • Industrial Marketing, Sales and Distribution

  • Management, Advertising Management and

  • Services Marketing.

Additional Qualifications
  • Qualified “ National Eligibility Test “ ( NET ) in Management Area conducted by U.G.C, New Delhi., June 1999.

  • # Submitted Ph.D Thesis in Management area at Karnatak University, Dharwad.

  • Area of Research : “ E-Business as an Opportunity for Business

    Transformation – A case study of North Karnataka.”
Details of Industrial Experience

( 5 years )

  • Served as Sr.Executive (Marketing) at “ The Mysore Kirloskar Ltd., Hubli”

  • Served as Sr.Engineer at “ The Mysore Kirloskar Ltd., Harihar ”

* Industrial experience in the following areas :

Dealer Management : Monitored a network of more than 40 dealers regarding Compliance to Targets, Review of Performances and Market Coverage.

  • Dealer Appointments and Co-ordinating Annual Dealer Conferences

  • Direct Marketing of High Value Technical Products

  • Sales Promotion Activities including drafting of Mailers and Product Advertisements in Industrial Magazines

  • Involved Extensively in the Preparation and Submission of Various World Bank Tenders.

  • Part of the New Product Development Team involved in All India Market Survey on “ Flat Bed CNC Lathes”

Resource Faculty in Marketing area for
  • North Karnataka Small Scale Industries Association ( NKSSIA), Hubli for their programme –
    “ Small Enterprises Management Assistant Programme” ( SEMA), a programme assisted by Development Commissioner, SSI , Govt.of India.
Guest Speaker at the following Institutions / Seminars
  • T.A. Pai Management Institute, Manipal on the topic :
    “ Marketing of Hi-Tech Industrial Products” [MIHP]… A special reference to CNC Lathe Machines.
  • Seminar on “ Turnaround for A.D.2000” Organised by NKSSIA, Hubli on the occasion of Inauguration of Industrial Clinic at Hubli
    Topic : Relationship Marketing

  •   Entrepreneurship Development Programme ( Science & Technology Wing) organised jointly by CEDOK and NKSSIA, Hubli.
    Topic : Cost Reduction Techniques … ABC Analysis

  • Entrepreneurship Awareness Programme (EAP) organized by CEDOK, Dharwad under the auspices of Dept. of Technical Education, Bangalore and D.I.C, Dharwad.
    Topic : Small Enterprise Management

Guest Speaker for the following Corporates
  • Vision, Mission, Strategy ( VMS) Workshop for Channel Partners of Gujarat Co-operative Milk Marketing Federation ( GCMMF), (AMUL) Area office, Hubli
    Topic : Total Quality Management
  • The Fertilisers and Chemicals Travancore Ltd., ( FACT ) Dealers Training Programme for Dharwad, Gadag, Haveri and North Kanara Districts held on 22 nd Aug, 03 at Akshay Hotel, Hubli .



Research / Consultancy undertaken for the foll. Organisations :

  • Study on Lubricant Sales and Consumer feedback at BPCL Petrol pumps, covering Hubli, Dharwad, Gadag and Haveri areas.
    ( 16 - 18 th Dec, 2000 )
  • Survey of TVS Two wheeler customers on Sales and Service Process undertaken for M/s Vijaylakshmi TVS, Hubli .

  • Survey undertaken to analyse ‘ Reasons for low participation of Consumers at RAITHARA SANTHE, Hubli' ( 15 th Dec'03 to 5 th Jan '04 ). Report submitted to the Deputy Commissioner, Dharwad District and Chairman, Raithara Santhe, Hubli .

Papers presented at the foll. National Seminars / Conferences :
  • National Seminar on “ Marketing on Internet “ Organised by Invertis Institute of Management Studies, Bareilly.
    Topic: Internet Marketing – Challenges to Channel Management
  • 26 th National Conference of IAMD & IUCBER organized at Vijayanagar Institute of Management Studies (Gulbarga University ), Bellary between 7 – 9 th February, 2002.
    Topic : Marketing Mantra in the New Millennium

  • 1 st National Conference on Business Research organized by PSG Institute of Management, Coimbatore between 16-17 November,2002.
    Topic : Paradigms of Successful Retailing

  • National Seminar on “ Emerging Trends in Services Sector ” organized by KLS, IMER, Belgaum between 22 - 23 March, 2003.
    Topic : Service Delivery & Technology .. An Interface

  • 2nd National Conference on Business Research organized by PSG Institute of Management, Coimbatore between 28-29 th Nov, 2003.
    Topic : Indian Banking Sector .. Online Imperatives

  • “ In-House Faculty Paper Presentation on Marketing ” organized by KLS Institute of Management Education and Research , Belgaum on 24 th August, 2004.
    Topic : Urban Orientation – An Obstacle to Rural Marketing Success.

  • National Conference on “ The New Growth Cycle in the context of Globalization: Lessons for India Inc ” organized by J.N.N.College of Engineering [ MBA Department], Shimoga, October 21 – 22, 2005.
    Topic: Transformations in Marketing Domain : Issues and Perspectives

  • International Conference on “ Marketing in the age of Convergence” jointly organized by Indian Institute of Management, Kozhikode and Marketing Academy of India, January 7 – 8, 2006.
    Topic: Convergence of Marketing Channels : Technology as a Catalyst

  • 4 th International Conference on “ Globalization and Sectoral Development” jointly organized by Institute for Integrated Learning in Management [IILM], New Delhi and Academy of International Business [AIB], February 17 – 19, 2006.
    Topic: Enhancing Competitiveness of SME's in the context of
    Globalization : Role of Technology.

  • 5 th International Conference on “ India in the Global Order” jointly organized by Xavier Institute of Management, Bhubaneshwar [XIM-B] and Academy of International Business [AIB], January 29 – 31, 2007.
    Topic: Technology Adoption by SME's : Opportunities and Barriers.

QIP / Faculty Development Programmes [FDP] attended :
  • Faculty Development Programme ( FDP) on : ‘ Teaching Pedagogies in Marketing Management ' sponsored by AICTE, New Delhi , Organised and conducted by T.A.Pai Management Institute, Manipal between Feb 7 - 20, 2000.

  • Faculty Development Programme ( FDP) on : ‘Total Quality Management' sponsored by AICTE, New Delhi , Organised and conducted by T.A.Pai Management Institute, Manipal between March 3 - 7, 2001.

  • Faculty Development Workshop on “ Management Teaching Methodology ” held on 27 th and 28 th March,2002 at Highland Beach Resorts, Goa, organized by Institute of Management Education and Research, Belgaum.

  • Faculty Development Programme (FDP) on: “ Interactive Pedagogical Tools in Teaching Marketing” sponsored by AICTE, New Delhi, Organized and conducted by T.A.Pai Management Institute, Manipal between November 20 - 24, 2004.

  • Quality Improvement Programme (QIP) for teachers in “ Industrial Marketing” sponsored by AICTE, New Delhi, Organized and conducted by Narsee Monjee Institute of Management Studies (NMIMS), Mumbai between February 7 - 11, 2005.

  • Faculty Development Programme (FDP) in Marketing organized and conducted by Wellingkar Institute of Management Development and Research, Mumbai in association with ICFAI, Mumbai and Association of Indian Management Schools (AIMS) between May 9 - 13, 2005.

  • Faculty Development Programme (FDP) on: “ Research Methodology in Business Management” sponsored by AICTE, New Delhi, Organized and conducted by National Institute of Technology and Industrial Engineering (NITIE), Mumbai between 23 rd April and 5 th May,

Workshops / Programmes (other than QIP/FDP's) attended :
  • ‘International Marketing Programme for Kirloskar Group Companies ' Organised by : Kirloskar Institute of Advanced Management Studies ( KIAMS) , Harihar . ( Feb 1 - 14, 1998 )

  • ‘ India Leadership Summit' organised jointly by Centre for Change Management, Mumbai and Economic Times at Nehru Centre, Worli, Mumbai between Nov 16 - 19, 2000.

  • Workshop on Research Methodology organized by Institute of Management Education and Research, Belgaum and ICSSR, Southern Regional Centre, Hyderabad between 29 th July and 2 nd August, 2002.

  • Management Development Programme organized by NKMA, Hubli covering the following topics : ‘Managing in Tough Times' & ‘Time Management' .. Programme Coordinator : Shri.Sharu.Rangnekar, a renowned Management Consultant of Mumbai.

  • Seminar on “ Challenges of Rural Marketing in the 21 st Century ”organized by The Rural Network [ Anugrah Madison Advertising (P) Ltd, MART, Rural Relations and Sampark Marketing and Advertisement Solutions ] on 6 th and 7 th August 2004 at Taj Residency, Bangalore.

  • All India Management Schools ( AIMS) Convention at Goa between 27 th to 29 th August, 2004.

  • Workshop on Research Methodology organized by Kousali Instutue of Management Studies, Karnatak University, Dharwad, March 3 – 5, 2005.

  • Workshop on ‘ Brand and Advertising' conducted by Mr.R.Sridhar, CEO – Brand Comm, Bangalore , organized by K.L.E.S's IMSR, Hubli, April 23, 2005.

  • Workshop and Conference on ERP / SCM / CRM organized jointly by VIN Media, Wipro, HP and SAP India at Hyderabad, April 20 – 24, 2006.

  • “Convergence” Conference on “ B-School Ranking ” organized by Institute of Finance and International Management [IFIM], Bangalore,

  • 3 rd November 2006.

  • “One Day Programme on Consultancy Development” organized by Global Business School [GBS], Hubli, 8 th Feb, 2008.

  • “ Developing Research Proposal to avail Government Schemes” organized by Institute of Management Education and Research [IMER], Belgaum, 28 th March, 2008.

  • “ Design and Conduct of Training Programs” organized by Institute of Excellence in Management Sciences [IEMS], Hubli, 12 th April, 2008.

Co-opted member Board of Examination [ B.O.E ], MBA Program, Karnatak University, Dharwad
Home | About us | Programmes | Corporate | Alumni | Placements | Students | Faculty and Research
Admissions | Mandatory Disclosure | itemap | Contact us
© 2009 Global Business School, Hubli. All rights reserved. Last Updated on: 09/Oct/2017