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Faculty

Dr. M.N.Manik
MIEB PhD
Professor & Dean Academics

Affiliation : Global Business School, Karnataka University.

E-mail : manik@globalbschool.in

Cell : +91-9480552741


Education

PhD from Department of Economics Karnatak University Dharwad,
In interdisciplinary management topic:                                   
“Changing Dimensions of Retailing in India with special reference to FMCG (Fast Moving Consumer Goods).” a Case Study of North Karnataka”.
MIEB  BA

 

 

Academic Track Record

  • Second Class at Post Graduate level MIEB Master of International Economics and Business  from:  Karnatak University, Dharwad.

  • First Class at Graduation Level BA from Karnatak Arts College Dharwad, Karnatak University, Dharwad. 

 

 

Area of Specialization

International Business and Marketing.

 

 

Academic Experience

16 years till date

 

 

Industrial Experience

03 years

 

 

Research Experience

08years

 

 

Courses handled

Marketing Management, Marketing Research, Sales Management, International Marketing, Retailing Management, Advertising Management and Entrepreneurship Development.

 

Details of Industrial Experience

( 3 years )
3 years Industrial experience in Marketing and Sales
Joined Kamal Industries on 1st August 1996 as Marketing Representative. it is a group of company engaged in manufacturing of Non Durable and durable food products. It has very wide dealers network in south India and also engaged in exports to many countries. Promoted as Sales Officer on 7th January
1997 and worked in the same position for 2 years till 1st October 1998.
Job Responsibilities:

  1. Initially I was booking orders for the company with retail outlets.
  2. After my probationary period looking at my performance I promoted as sales Officer.
  3. I had been handling the division of sales and Marketing, which was covering entire North Karnataka through dealer’s network.
  4.  I was planning promoting of sales strategies assigning works to the sales staff.
  5. Reporting to the Manager (Marketing).
  6. I use to cover whole area with the assistance of 5 sales personnel through dealer’s Network and collecting payments.
  7. I joined Contour Marketing Services Bangalore as Marketing Executive on 21st October 1998.

Job Responsibilities

  1. It was a Marketing Service company based in Bangalore involved in marketing of Tea and Coffee Vending machines in Karnataka initially I was appointed in Hubli.
  2. To assess Market potentiality for Coffee and Tea Vending machines in Hubli and Dharwad market.
  3. To monitor competitor’s activities in the market and report to Marketing Manager at Bangalore office.
After six month I moved to Bangalore office to work in Bangalore. I worked in Bangalore till I joined my (MIEB) in 1999.
 
Details of AcademicExperience (14Years)
  1. Anjuman-E-Islam’s BBA College, Hubli, Karnatak, India as visiting faculty from 26/12/01 to 26/05/04.
  2. Belgaum institute of Management Studies (MBA) Begaum, Karnatak, India. as senior lecturer from 01/06/04 to 20/07/07.
  3. KLE society’s Institute of Management Studies and Research (MBA) Hubli, Karnatak, India as senior lecturer from 6/09/07 to 31/01/09.
  4. Hubli education trust’s institute of management studies, Hubli, Karnatak, India. as Director Academics from 01/02/09 to 6/04/09.
  5. Global Business School (MBA) Hubli, Karnatak, India. As Associate professor from 09/04/09, Professor 01/07/2012 and Dean Academics w.e.f 06/05/2013.

 

Resource Faculty in Marketing area for

  • Resource Faculty at Deshpande Foundation’s Centre for Social Entrepreneurship Hubli for sandbox fellows for Guerilla Marketing
  • Resource Faculty at Shiv Bharathi Trust’s International Institute for Advanced Studies For Masters in Marketing
  • Resource Faculty at KLES’s BVB College of Engineering and Technology Hubli for VIII semester
  • Resource Faculty at KLES’s JG College of commerce Hubli for MCom course
  • Resource Faculty at IBMR Hubli for Executive MBA in Marketing area
  • Resource Faculty at NTTF for PG and Diploma students in soft skills and Personality Development
  • Resource Faculty at (KSLU) Karnatak State Law University Rayapur Hubli, Karnatak, India.
  • Resource Faculty at (KIMS) Kausali Institute of Management Studies, MBA Department Karnatak University Dharwad, Karnatak, India.
  • Resource Faculty at CEDOK (Center for Entrepreneurship Development of Karnatak) A state government organisation, for Entrepreneurs Belur Dharwad.
 
Resource Faculty in Foreign Exchange Special lecture on foreign exchange and risk management at Karnatak College Department of Commerce for BCom final year students.
 
Language and Soft Skills Trainer For Hubli-Dharwad police officers attached to the Hubli-Dharwad police Commissioner’s office local Business establishments, automobile dealers, manufacturing and service providing industries, and hospitality industry.

 

Research / Consultancy undertaken for the foll. Organisations :

International research paper acceptance:
“Industry Overview of Media and Advertising with Special Reference to Cable TV Advertisement in India,” has been accepted for presentation at the Third Annual General Business Conference April 15-16, 2011
Sam Houston State University, Huntsville, Texas, USA


 Research work: Research work in International Marketing:
Worked on a project to determine the perceptions and beliefs with regards to social responsibility pricing innovation etc. particularly comparison of INDIAN students and U.S.A students as a research associate with Dr. Uday. S. Tate MBA, DBA, Prof. Of Marketing Marshal University Huntington, WV 25755 (USA).   Conducting small research for consumers in service Marketing and consumer products.

   
Research Publication national

“Changing Dimensions of Retailing in India a Case Study of North Karnataka” with special reference to FMCG (Fast Moving Consumer Goods). Indiana Times a quarterly Journal of AAMBA
Vol 3, issue 12 Ap/May 2009 page 42.

Indiana Times a quarterly Journal of AAMBA “Changing Dimensions of Retailing in India a Case Study of North Karnataka” with special reference to FMCG (Fast Moving Consumer Goods).Vol 3, issue 12 Ap/May 2009 page 42

Research article In Journal of Development and social change Dated April-May-June-July and August 2009 Vol 6, No3&4 pages 170 to 180. Changing dimension of retailing in India with special reference to FMCG (fast moving consumer goods):   a case study of north Karnatak” service gap analysis of Big Bazaar Hubli.

   
Paper presentation national and international conferences
    • Presented paper on Changing Dimensions of Retailing in India with special reference to FMCG (Fast Moving Consumer Goods). Published paper in the Journal proceeding on National Level conference on information technology and business management held on 30th and 31st October 2009 at joytinivas college of business administration Bangalore
    • “FDI Issues in Indian Retail Sector” National Conference SDM College of Engineering and Technology, FDI flow and its impact on local mom pop (KIRANA) stores
    • Entrepreneurship and Business Development in India 2011 National level Conference organised by Kousali Institute of Management Studies MBA Department Karnatak University Dharwad, Effectiveness of advertisement in the development of SMEs  “A case study of Hubli Dharwad Industrial Area”.
    • Presented research paper titled “industry overview of media and advertising with special reference to cable TV advertisement in India”  in 3rd international conference on GLOBAL BUSINESS CRISIS: “MANAGEMENT STRATEGIES FOR SUSTAINABILITY AND DEVELOPMENT” organized by RV Institute of Management Bangalore held on 12th & 13th December 2013.
    • Presented research paper in International Conference on "Strategies for Social and Sustainable  Competitive Advantage in Globalized Era" on 20th and 21st June, 2014 in Karnataka State Women's University, Bijapur titled Shopping Habits of tier II city’s Customers in Malls over {SBO’s} Single Brand Outlets with Respect to Apparels in India a case study of Hubli – Dharwad.
    • Jointly Presented research paper in International Conference on Re-scripting India’s growth story, hosted by CMS, Jain University, Bangalore, 17th and 18th April 2015. TitledEnabling and strengthening the e-commerce industry to re-script India’s growth story”.
    • Presented research paper at IIM Kozhikode International Conference on Marketing, Technology and Society on Sept 30th 2016 titled “Relevance of Media and Advertising With Special Reference to Cable TV Advertisement in India”.

 

 

QIP / Faculty Development Programmes [FDP] attended :

  • WORK SHOPS ATTENDED: 35

    1. Attended workshop of KUD MBA syllabus review as a resource person in Marketing area at KIMS KU Dharwad.
    1. Workshop attended in KLE Societies IMSR MBA Hubli in Advertisement and Brand Management.
    2. Attended workshop of KUD MBA syllabus review as a resource person in Marketing area at KLE’s IMSR (MBA) Hubli.
    3. Attended workshop of KUD MBA syllabus review as a resource person in Marketing area at KLS’s IMER (MBA) Belgaum
    4. Attended workshop of KUD MBA syllabus review as a resource person in Marketing area at BLDEs MBA Programme Bijapur
    5. Attended workshop of KUD MBA syllabus review as a resource person in Marketing area at KLS’s IMER Belgaum MBA Programme
    1. Attended workshop of KUD MBA syllabus review as a resource person in Marketing area at BVV Institute of Management
    2. Studies MBA Programme Bagalkot
    3. Attended workshop On CONSULTANCY DEVELOPMENT conducted by GEN Society’s GBS Hubli on 8th Feb 2008
    4. Attended workshop On research projects conducted by Karnatak Law Society’s IMER Belgaum
    5. Attended workshop On conducting training conducted by Kaizen Education Society’s IEMS Hubli
    6. Attended orientation programme introducing NGO, Social Entrepreneurship and reproductivity in MBA Curriculum conducted by KIMS Karnatak University Dharwad
    7. Attended orientation programme introducing Retailing, Internet Marketing, International Human Resource Management in MBA Curriculum Jointly conducted by KLES’s IMSR, KE Society’s IEMS and GEN Society’s GBS Hubli
    8. Attended orientation programme introducing NPO, Strategic HR, International Accounting , Legal Dimensions of Business and BPO  in MBA Curriculum jointly conducted by PES&Ts BIMS (MBA) and Karnatak Law Society’s IMER Belgaum
    1. Attended workshop of KUD MBA syllabus review as a resource person in Marketing area at KLS’s IMER (MBA) Belgaum
    1. Internal examiner of Karnatak University Dharwad in Marketing Subjects
    2. invited as a Judge to evaluate Best Manager event at JSS BBA college Dharwad.
    3. invited as a Judge to evaluate Ice Breaking event at KLES’s CBA BBA college Vidyanagar Hubli
   
Interview Panel member Invited by Anjuman-E-Islam’s Anjuman Institute of Information Science & Management Dharwad BBA , BCA and PGDCA college to conduct interview for the selection of Lecturers as subject expert.
   
Chairman Marketing area in Pedagogy workshop Appointed Chairman Marketing area in Pedagogy workshop hosted by Karnatak University Post Graduate Centre Gadag on 20th January 2015.
   

Internal Examiner

Member Board of Examination [ B.O.E ], MBA Program, Karnatak University, Dharwad

Member Board of Examination [ B.O.E ], BBALLB & BALLB Program, Karnatak State Law University, Hubli

Member Board of Examination [ B.O.E ], and question paper setter KLE Society’s BBA Program, Lingaraj College, Belgaum (Autonomous)

Member Board of Examination [ B.O.E ], and question paper setter KLE Society’s MBA (Autonomous) Program, Department of Management studies BVV college of Engineering and Technology Hubli-31 

   
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